Shopify agency · Netherlands
We build custom Shopify stores for growing brands, and launch new brands from scratch. Brand, store and imagery under one roof.


Running socks
Calf Talk


Pet care
Flinnt


B2B marketplace
FastLane


Design furniture
Cocoon Modern
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Featured
01 · Design furniture
Cocoon Modern
A modular sofa builder, right on the product page in Shopify.
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02 · B2B marketplace
FastLane
A B2B marketplace with more than 5,500 products, built and managed by us.
5.500+ SKUs in the catalogue
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03 · Pet care
Flinnt
A fully custom Horizon store for daily soft chews for dogs.
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04 · Running socks
Calf Talk
Running socks with a message on your calves, and a store with just as much character.
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More work
Results
No mockups or promises, just stores that sell every day.
5,500+
SKUs in one catalogue we built and manage
FastLane
Millions
in yearly revenue on the Shopify Plus store we develop
High Camp Supply
€300k+
in revenue with PuriPet, the brand Swan co-founded
Shopify Partner
Shopify and Shopify Plus
You have a product, or just an idea. We turn it into a brand with a store that is ready to sell.
- Positioning and naming
- Visual identity
- Custom Shopify store
- Product and campaign imagery
- Launch and first optimisations
Brand owners too
Bas built and runs The Vocal Market. Swan co-founded PuriPet and took it past €300,000 in revenue. We bring that experience to every project: which product page sells, where customers drop off, which imagery converts.
Clients
Very digitally savvy and demonstrates strong proactive thinking. Excellent knowledge of Shopify and always eager to find smart solutions. Thanks for the great collaboration!
It was a pleasure to work with Bas. He created a custom product and cart page for our Shopify webshop and the result was perfect, even better than I expected. It was easy to communicate and Bas was very flexible in terms of making some last minute changes. I would definitely ask Bas again for help in the future!
The team
You work directly with the people who build your store. No handover to a junior, no chain of calls.
More about us
Co-founder · Development
Bas Lefeber
Builds the stores: themes, configurators, headless and integrations. Also made Cordon, a Shopify app against bots and fraud.
- Shopify development
- Custom themes
- Headless
- Integrations

Co-founder · Brand, SEO and design
Swantje Rollersbroich
Co-founded PuriPet and grew the brand to more than €300,000 in revenue in Germany. Also creates the product imagery, like the PuriPet bundles.
- Brand
- Design
- SEO
- Product imagery
Questions
Frequently asked questions
What does a project cost?
It depends on what needs to be built, so we don't work with fixed packages. After the introduction you receive a proposal with scope, timeline and investment.
Do you work on existing stores?
Yes. Part of our work is developing stores that are already running, up to Shopify Plus stores with multi-million revenue.
Who owns the store and the code?
You do. The store runs on your Shopify account and everything we build is yours.
Do you work with brands outside the Netherlands?
Yes. We built and manage stores for brands in the Netherlands, Germany and the United States. We work in Dutch or English.
Do you build on an existing theme or fully custom?
Both. We often build custom sections on Shopify's own Horizon theme. It is fast, and your team can edit everything in the theme editor. Where needed we go fully headless.
Can you also create the brand and the imagery?
Yes. We launch brands from scratch: positioning, identity, store and product imagery.







